The unconventionally cool mix of magazine meets lucky packet has been born and baptised Bruce Lee Magazine.

Shopping for clothes in virtual shops isn’t scary. It’s fun, exciting, very convenient and can even be stylishly ethical.

Jo’burg-based Adriaan Hugo and Katy Taplin began designing a cardboard handbag range under the name DOKTER AND MISSES in 2004. Their first range was a celebration of pattern and primary colours, which they like to describe as ‘Bauhaus meets Dr Alban’.

All stitched up and definitely somewhere to go, young Ukrainian fashion designer Olesia Makhonko has emerged as one of the hottest new hands to watch on the international fashion block.

Take one sheet of paper plus a little inspiration from Gaudi and Ingrid Siliakus, paper architect extraordinaire, will transform it – with the patience and precision of a surgeon – into an ingenious three-dimensional paper wonder.

What makes a viral? What’s the difference between something that gets 100 views or 100 000 000 views? Jennifer Aniston has a thought about it in this ironic YTC for Smart Water that references some viral video phenoms (9 000 000 views) via @phr0ggi