Shopping for clothes in virtual shops isn’t scary. It’s fun, exciting, very convenient and can even be stylishly ethical.

All stitched up and definitely somewhere to go, young Ukrainian fashion designer Olesia Makhonko has emerged as one of the hottest new hands to watch on the international fashion block.

What makes a viral? What’s the difference between something that gets 100 views or 100 000 000 views? Jennifer Aniston has a thought about it in this ironic YTC for Smart Water that references some viral video phenoms (9 000 000 views) via @phr0ggi

Room 13 has been selected from a vast array of design submissions in a nationwide contest, asking designers to create a look for the Out In Africa Gay and Lesbian Film Festival 2011. Room 13 on winning: “Needles to say how happy and, well, gay we felt upon hearing that we had won”. The final designs, which include posters, booklets, online collateral and a cinema advert, will travel with the festival around the country. Have a look at this video …

Sitting down, which most of us do for at least eight hours each day, might be the worst thing we do for our health all day.

Toy Street is a place of curators, ambassadors and friends of this new and very rich art form. They provide a premiere venue in the heart of NYC to showcase the toy industry, it’s creators, retailers and collectors.